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Herby Design

E-commerce

Mang Kaloy Hotsauce — Artisan Hot Sauce Online

An online shop for Mang Kaloy Hotsauce’s small-batch Filipino sauces, chili oils and condiments, helping shoppers explore flavors and chat to order.

Client
Mang Kaloy Hotsauce
Type
E-commerce
Website
Visit site

Overview

I designed and built the Mang Kaloy Hotsauce website for a Filipino maker of small-batch artisan hot sauces, chili oils and condiments handcrafted in Sibulan, Negros Oriental. The site introduces the brand and its range of flavors, helping visitors explore products and find a way to order.

The goal

The website brings the products and the story behind them together in one place. Visitors can browse sauces by flavor or heat style, learn about the ingredients and small-batch approach, and use the chat-to-order prompt to ask about ordering.

What I built

  • Product discovery: A featured selection highlights sauces such as Ghost Pepper, White Hotsauce, Sinugba Philippine BBQ and Passion Mango, with product descriptions, bottle sizes, prices and order prompts.
  • Shop by flavor: Category sections help visitors explore fruit-based, fermented, superhot, signature and limited-edition sauces, as well as chili oils, powders, vinegars and gift sets.
  • Brand story: The page shares the maker’s emphasis on small batches, Filipino ingredients, real peppers and fruit, and fermentation.
  • Ordering guidance: Prominent prompts invite visitors to explore the flavors or chat to order.

Design and experience

I organized the page around the products, making it easy to scan the featured sauces and browse by flavor category. Clear labels call out details such as heat level, limited editions and award-winning products, while descriptions give shoppers a quick idea of each sauce’s character. The site also puts the brand’s Filipino roots and handcrafted approach front and center.

Product details include prices and sizes where listed, so visitors can compare options while browsing. The mix of product collections and direct chat-to-order guidance gives shoppers a clear next step whether they already know what they want or are still exploring.

Technology

I built the website with Laravel and Vue.js. Alpine.js was also detected on the site.

Results

The website states that Mang Kaloy Hotsauce has sold more than 100,000 bottles. It also notes that Sinugba Philippine BBQ Hotsauce received awards from the Philippine Hotsauce Club in 2023 and 2025.