About Me
Meet Hernan “Herby” Malubay, a web developer in Cebu, Philippines. Learn about his work in web development, SEO, mobile apps and hosting.
Areas of Expertise
I specialize in a wide range of programming languages, frameworks, content management systems, and search engine optimization strategies. With extensive experience in web development and digital solutions, I help businesses build powerful websites, improve online visibility, and achieve sustainable growth.
- Search Engine Optimization (SEO): Expert in technical SEO, on-page and off-page optimization, keyword research, website audits, meta tags, schema markup, XML sitemaps, indexing, page speed optimization, backlink strategies, and organic traffic growth. I focus on improving search engine rankings, increasing website visibility, and helping businesses reach their target audiences through effective SEO strategies.
- PHP/MySQL: Building dynamic, secure, and robust web applications.
- HTML/CSS: Crafting responsive, modern, and visually appealing websites.
- JavaScript: Enhancing website functionality, interactivity, and user experience.
- CodeIgniter Framework: Developing efficient and high-performance web applications.
- WordPress: Custom theme and plugin development, website optimization, and SEO implementation.
- Magento: Developing and optimizing e-commerce solutions.
- PrestaShop: Building scalable and user-friendly online stores.
- Joomla: Content management and custom extension development.
- React: Creating interactive and modern user interfaces.
- Shopify: E-commerce customization, store optimization, and online business solutions.
- Laravel Framework: Building secure, scalable, and advanced web applications and APIs.
- Open-Source Platforms: Leveraging open-source technologies to deliver flexible and cost-effective digital solutions.
- AI-Powered Web Solutions: Integrating AI tools and automation into content creation, website management, SEO workflows, and digital marketing processes.
Search Engine Optimization (SEO) Expertise
As an SEO specialist, I combine technical web development knowledge with strategic optimization to help websites perform better in search engines. My development background allows me to address SEO challenges at both the technical and content levels.
My SEO expertise includes:
- Technical SEO: Website crawling, indexing, canonical URLs, redirects, robots.txt, XML sitemaps, Core Web Vitals, and site architecture.
- On-Page SEO: Keyword optimization, page titles, meta descriptions, heading structures, internal linking, image optimization, and SEO-friendly URLs.
- Off-Page SEO: Backlink development, domain authority improvement, and online brand visibility.
- Local SEO: Optimizing websites and content to reach location-specific audiences and improve local search visibility.
- Content SEO: Keyword research, search intent analysis, content planning, and optimization of articles, landing pages, and property listings.
- Google Search Tools: Google Search Console, Google Analytics, indexing monitoring, organic traffic analysis, and performance reporting.
- Real Estate SEO: Optimizing property portals, property listings, location pages, real estate articles, and large-scale website sitemaps.
- AI Search Optimization: Structuring high-quality, authoritative content to improve discoverability across AI-powered search experiences and answer engines.
My goal is to help businesses build a stronger online presence through technically sound websites, relevant content, and data-driven SEO strategies.
Mobile Application Development
I am proficient in mobile application development using Android Studio, with experience in developing application interfaces and backend integrations. I can support the application lifecycle, from planning and development to testing, deployment, and maintenance.
Hosting and Cloud Services
I can set up, manage, secure, and optimize hosting environments to ensure websites and applications operate reliably and efficiently.
- Amazon Web Services (AWS): Cloud infrastructure, server management, deployment, and performance optimization.
- Hostinger: Web hosting setup, domain management, and website deployment.
- HostGator: Web hosting solutions and website setup.
- AccuWebHosting: Hosting configuration and performance management.
- Bluehost: Website hosting and domain services.
- GoDaddy: Domain registration, DNS management, and hosting.
- Linux Servers and Apache/Nginx: Server configuration, website deployment, and web application hosting.
Professional Philosophy
My professional approach is built on technical excellence, innovation, continuous learning, and measurable results. I believe a successful website should do more than look attractive—it should perform efficiently, provide an excellent user experience, rank effectively in search engines, and support business growth.
By combining full-stack web development, cloud infrastructure management, SEO strategy, and emerging AI technologies, I deliver digital solutions designed to improve operational efficiency, strengthen online visibility, and create long-term business value.
Contact Information
For inquiries, collaborations, website development, SEO consulting, or digital projects, feel free to contact me.
Email: [email protected]
Website: HerbyDesign.com
Let’s build something great together
Website development, SEO consulting or a custom application — I’d love to hear about it.