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Herby Design

Web developer · Cebu, Philippines

I help your business thrive online and grow.

Hi, I'm Hernan “Herby” Malubay — a full-stack web developer building fast, secure, search-optimised websites, custom web applications and Laravel & WordPress solutions.

View My Portfolio Let's Work Together
  • Laravel
  • PHP / MySQL
  • WordPress
  • JavaScript
  • React
  • Shopify
  • Technical SEO
  • AWS
  • HTML5 / CSS3
  • Git / GitHub
  • Tailwind CSS
  • Linux / Ubuntu
  • AI Integration
Hernan Malubay, web developer based in Cebu, Philippines

18+

years building for the web

Full-stack

front end, back end & SEO

About me

A seasoned developer who cares about results

I am a seasoned web developer with many years of experience, based in Cebu, Philippines. My clients often call me “Herby” for short.

Over the years I have honed my skills and expanded my expertise across a wide range of technologies — from PHP, MySQL and Laravel to WordPress, e-commerce platforms, cloud hosting and search engine optimisation.

I believe a successful website should do more than look attractive: it should perform efficiently, provide an excellent user experience, rank in search engines and support business growth.

More about me

Services

Everything you need to succeed online

Design, development and marketing under one roof — so your website is beautiful, functional and easy to find.

All services
01

Website Design and Development

Modern, responsive websites designed around your brand and built to load fast, convert visitors and rank in search.

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03

Laravel Development

Secure, scalable Laravel applications and APIs built with clean architecture and modern best practices.

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04

WordPress Development

Custom WordPress themes, plugins and optimisation for sites that are easy to manage and quick to load.

Learn more
05

E-commerce Development

Online stores on WooCommerce, Shopify, Magento or PrestaShop — built to sell and simple to run.

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Selected work

Recent projects

A selection of websites and applications I have designed and developed.

View full portfolio
E-commerce Cloudflare Bootstrap Laravel

Bridal Gallery Cebu — E-commerce Website

An e-commerce website for Bridal Gallery Cebu, helping wedding and event shoppers discover designers, browse products, and make inquiries.

Why work with me

Technical excellence, built around your goals

My approach combines full-stack development, cloud infrastructure, SEO strategy and emerging AI tools to deliver websites that create long-term value.

Built for performance

Fast-loading pages, optimised images and clean code, with Core Web Vitals in mind from day one.

SEO from the foundation

Clean URLs, structured data, sitemaps and on-page optimisation are part of the build — not an afterthought.

Full-stack capability

From interface to database, APIs, hosting and deployment: one developer who understands the whole stack.

Secure and maintainable

Modern frameworks, validated input, regular updates and well-structured code that is easy to extend.

Measurable results

Sites are set up with Google Search Console and Analytics so you can see what is working.

Always learning

Continuous learning — including AI-assisted workflows for content, SEO and automation where they genuinely help.

Toolkit

Programming languages and frameworks

The right tool for each project — not one platform for everyone.

Languages & frameworks

  • PHP
  • Laravel
  • CodeIgniter
  • JavaScript
  • React
  • HTML & CSS
  • MySQL

CMS & e-commerce

  • WordPress
  • WooCommerce
  • Shopify
  • Magento
  • PrestaShop
  • Joomla

SEO & analytics

  • Technical SEO
  • Schema markup
  • Core Web Vitals
  • Google Search Console
  • Google Analytics

Hosting & cloud

  • AWS
  • Linux
  • Apache
  • Nginx
  • Hostinger
  • HostGator
  • Bluehost
  • GoDaddy
  • AccuWebHosting

Mobile

  • Android Studio
  • React Native
  • Flutter
  • API Integration
  • Firebase

AI-powered workflows

  • Content creation
  • SEO workflows
  • Automation
  • OpenAI API
  • AI-Powered SEO
  • AI-Powered Marketing Automation

Blog

Latest articles

Tutorials and insights on web development, Laravel, WordPress and SEO.

Visit the blog
SEO and Digital Marketing 7 min read

SEO Specialist Philippines: A Practical Hiring Guide

A practical guide to choosing an SEO specialist in the Philippines, comparing proposals, and measuring work by meaningful business outcomes.

Read article
Business and Online Solutions 7 min read

Affordable Web Developer: Hire Smart in Cebu City

Compare Cebu web developer quotes by scope, ownership, communication, and support—not price alone. Use this checklist to plan a site that fits your budget.

Read article

Have a project in mind?

Tell me about your website, web application or SEO goals. Request a quote and I'll get back to you with next steps.

Request a Quote Browse services

Contact

Let's work together

Share a few details about your project and I will reply with ideas, a timeline and an estimate.