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Herby Design

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Website Performance Optimization

Faster load times and better Core Web Vitals through image, code, caching and server optimisation.

Slow websites lose visitors and sales. Page speed also affects user experience signals that search engines consider. I find what's slowing your site down and fix it at every layer.

Where the speed comes from

  • Images: resizing, compression, modern formats such as WebP and lazy loading.
  • Front-end code: removing unused CSS and JavaScript, deferring scripts and reducing third-party bloat.
  • Caching: page, object and browser caching, plus CDN configuration where useful.
  • Back end: database indexes, efficient queries and application-level caching for PHP, Laravel and WordPress.
  • Server: tuning Apache or Nginx, PHP versions, compression and HTTP/2 on Linux hosting and AWS.

Measured results

Work starts with a baseline using tools like PageSpeed Insights and Lighthouse, and ends with a before-and-after comparison so you can see exactly what improved.

Is your website slow? Request a performance check.

From the blog

Programming Tips 1 min read

Modern PHP Tips for Cleaner Code

Small modern PHP features — match, the null-safe operator, named arguments, enums and readonly properties — that make code easier to read.

Read article