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Herby Design

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Search Engine Optimization

Technical, on-page and local SEO that helps the right customers find your website.

As an SEO specialist with a web development background, I can fix search problems at both the technical and the content level — the code, the structure and the words on the page.

SEO expertise

  • Technical SEO: crawling, indexing, canonical URLs, redirects, robots.txt, XML sitemaps, Core Web Vitals and site architecture.
  • On-page SEO: keyword optimisation, page titles, meta descriptions, heading structure, internal linking, image optimisation and SEO-friendly URLs.
  • Content SEO: keyword research, search intent analysis, content planning and optimisation of articles and landing pages.
  • Local SEO: reaching location-specific audiences and improving local search visibility.
  • Off-page SEO: backlink development and online brand visibility.
  • Google tools: Search Console, Analytics, indexing monitoring and performance reporting.
  • AI search optimisation: structuring authoritative content for AI-powered search experiences.

Honest, sustainable SEO

I follow search engine quality guidelines and never rely on shortcuts or questionable tactics. Nobody can guarantee a specific ranking, but a technically sound, useful website gives you the best long-term chance of being found.

Start with my SEO guide, or ask for an SEO review of your website.

From the blog

Programming Tips 1 min read

Modern PHP Tips for Cleaner Code

Small modern PHP features — match, the null-safe operator, named arguments, enums and readonly properties — that make code easier to read.

Read article